About Us
Your call center isn’t just an answering service—it’s a profit machine. Whether you're launching a new call center, refining your current team, or looking to integrate AI and automation, Sock Knocker equips you with the technology, training, and tools to create an unstoppable operation—without wasting time or money on unnecessary tech.
Why choose us?
✔ Industry Expertise
100+ day-one private equity acquisitions with home service brands.
✔ Revenue-Focused Approach
Every strategy is designed to
increase booking rates and ROI
✔ End-to-End Solutions
From technology implementation to call center SOPs, staffing framework, training, and leadership development.
✔ Scalability & Flexibility
A call center framework that grows
with your companies expansion strategy.
MEET THE FOUNDER & CEO
Hi, I'm Cory!
I'm the founder and CEO of Sock Knocker, where I get to KNOCK SOCKS OFF FOR A LIVING!
We help home service companies maximize revenue and profit by improving call center performance, streamlining processes, and creating memorable customer experiences. Our mission is simple: knock your socks off by delivering measurable results through innovative solutions and world-class training.
Beyond business, I’m a devoted husband, father, and follower of Jesus, committed to living a purpose-driven life and making a positive impact on those around me. Whether it’s developing new tools for the industry or spending time with my family, I’m always focused on growth and service.
Ready to transform your call center? Let’s connect!
Our team —
Meet the world class team at Sock Knocker.
Cory Hutcherson
CEO | People & Process Specialist
Cory Hutcherson is the Founder & CEO of Sock Knocker and a seasoned operator with over a lifetime of hands-on experience in the home service trades. Having worked from the field to the phones, Cory specializes in developing the people, processes, and customer experience systems that turn inbound demand into booked revenue. Known for his operator-first approach, Cory helps leadership teams build scalable call center SOPs, train and certify high-performing CSRs, and implement accountability frameworks that drive measurable results.
Daniel Majure
Technologist | Systems & Tech Specialist
Daniel Majure is a technology and systems strategist with 15+ years of experience operating at the intersection of the trades, technology, and call center operations. He specializes in designing and optimizing tech stacks, phone systems, and AI integrations that eliminate friction, reduce wait times, and improve performance across complex, multi-location environments. Known for his systems-first mindset, Daniel helps leadership teams align technology with execution to scale confidently and efficiently.
Austin Spedden
Secret Shop Call Specialist
Austin Spedden is a Secret Shop Call Specialist for Sock Knocker, helping evaluate how home service companies handle real inbound customer opportunities. He places test calls from the customer’s point of view and assesses the full call experience, including speed to answer, tone, empathy, trust-building, price objection handling, urgency recognition, and booking effectiveness.
Austin brings a sharp eye for customer experience and helps identify where calls are being lost, where CSRs need coaching, and where the process may be creating friction. His evaluations give leadership teams a clearer picture of what customers are actually experiencing when they call the company.
Andrea Spedden
Secret Shop Call Specialist
Andrea Spedden is a Secret Shop Call Specialist for Sock Knocker, focused on evaluating the customer experience during live test calls into home service companies. She helps assess how well each call is handled from the customer’s perspective, including professionalism, empathy, clarity, urgency, confidence, and whether the call is effectively guided toward a booked appointment.
Andrea’s feedback helps uncover missed booking opportunities, weak call flow habits, poor first impressions, and gaps in the customer journey. Her evaluations give contractors practical insight into how their team sounds on the phone and where small improvements can create better customer experiences and more booked revenue.
Our approach combines world-class training, AI-driven automation, and cutting-edge software solutions to help home service businesses maximize conversions, streamline operations, and create unforgettable customer experiences.
With over 30 years of combined home service industry experience, we provide world-class training, leadership development, call center process optimization, staffing framework, technology implantation and sales conversion strategies designed to help businesses book more jobs, increase revenue, and outperform the competition. We bring a high-energy, results-driven approach that makes training engaging, effective, and unforgettable—just like a well-run call center should be.
What Our Clients Say About Working With Us
Real results. Real impact.
Hear directly from the leaders we've partnered with
"Cory played a critical role in helping us scale Southern Air’s call center operations from the ground up. Over the course of three years, he built out our SOPs, onboarding and training programs, developed our leadership team, and successfully consolidated multiple call centers. His ability to create systems, drive performance, and lead teams through change was instrumental in preparing Southern Air for acquisitions and integration into Apex. Cory's impact was significant, and I highly recommend him to any organization looking to elevate their call center operations."
Ira Preuett, COO Apex Service Partners
"Cory and Daniel brought tremendous clarity and structure to the first phase of our call center consolidation project. They conducted a deep dive into our current operations, technology spend, and infrastructure needs across all locations. The planning and design work they delivered — from site recommendations to tech stack and staffing analysis — was detailed, actionable, and exactly what we needed to move forward with confidence. Their expertise gave us a clear path toward centralization, and I’d recommend them to any group tackling a project of this scale."
Lincoln Walpole, CFO Any Hour Group
"We had Sock Knocker come in to assess our inbound call operations, and they uncovered some incredibly valuable insights about our business. Cory and Daniel developed a strategic plan, executed it flawlessly, and we've already started to see results. We're excited about what's ahead and truly appreciate their work. Great job, guys — thank you!"
Jason Johnson, CEO Legacy Precision HVAC
What Justin Deese (Paradise Home Services & Freedom Blueprint Podcast) Says About Working with Sock Knocker
“He’ll Make You Hundreds of Thousands” — Industry Expert Doug Wyatt Explains Why 👇
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